In this episode Tom interviews David Chism from adavidcreation.com a small marketing firm that helps small businesses grow, be more profitable and become better known to their target clients.
David touches on 5 mistakes contractors make in marketing themselves and their business. He talks about closing on the spot and what avenues he thinks are best for contractors to market their business.
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In this episode Tom interviews Steve Shinholser about the golden rules of contracting.
1. Treat your customers and employees as you want to be treated (like an owner).
2. Make 50% on bids and track your jobs.
"I'd rather make an easy $50 than a hard $100." - Steve Shinholser
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In this episode Tom breaks down the business math of a contractor.
Revenue - Cost of Goods Sold = Gross Profit
Gross Profit - Overheard = Net Profit
Challenge: Next project cut your cost by 1/2 = 50% Gross Profit
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In this episode Tom talks about the "rebirth" of the podcast and why he's making the changes to become a contractor specific podcast.
"A man who chases two rabbits catches none." ~ Roman Proverb [15138]
2 words that will always lead to business success: Clarity & Consistency
motorhard.com/contractor-coaching-group
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In this solocast Tom discusses how you can create the ultimate experience for your clients.
1. You are where you are because of the choices you've made.
2. You become the average of the 5 people you spend the most time with - Jim Rohn
3. Don't project your beliefs about money on your clients.
4. Two things that reveal your priorities your checkbook and your calendar: How are you spending your time and money?
5. Make sure your new hires see you have a plan for them while on boarding.
6. It's not your responsibility to find your clients magic money tree.
7. There is enough time in the day.
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