Marketing is a must but sometimes it’s hard to know how much to budget for advertising or where to get started. Tom’s guest today is Logan Shinholser, the owner and host of the Contractor Growth Network company and podcast, who knows how to craft a hell of an elevator pitch and reminds us all to market our why before we do anything else! 

In this episode, we talk about…

• Why clarity about what you do and what clients you want to attract matters
• Logan’s view on tracking leading or lagging metrics  
• Rule of thumb for your marketing budget
• Marketing yourself and understanding what you’re actually competing against
• Combating competition with storytelling 
• All roads lead to your website
• What it means to have intention behind your marketing
• It’s not who you know but who knows you
• Minimum ROI and the 10X Rule 
• How to know if your website reflects the value you offer 
• The power of messaging that focuses on your why vs. what you do        

Links to resources:

Contractor Growth Network 

CGN Podcast

CGN Facebook Group

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp! 

Schedule A Contractor Sales Academy Demo

Order Your Fight Planner

The Contractor Fight Facebook Group

The Contractor Fight Night

The Bridge

The Contractor Fight TV

The Contractor Sales Academy Podcast

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

We all make mistakes and the difference between failure or success is whether we choose to keep going down the same road doing the same old thing or create a new path using what we’ve learned. Tom’s guest today is Micah Miller from Easton Outdoors, and someone who knows firsthand how heavy debt can be if you don’t have a plan to get out from under it. Listen in as he explains why the sooner you understand “it’s always about what you do and never about what anybody else does”, the sooner you’ll get to where you want to be!   

In this episode, we talk about…

• How Micah’s debt impacted his home life  
• Owning your part and not allowing yourself to be a victim  
• Why we don’t give up, even when it’s a clear way out 
• Where a simple tracking mindset can take your business  
• The power of securing even just one influencer to support your work 
• Making communication your priority    
• Advice for making a plan and letting change happen when needed     

Links to resources:

Easton Outdoors

Easton Outdoors Instagram: @eastonoutdoorsllc

Easton Outdoors Facebook

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp! 

Schedule A Contractor Sales Academy Demo

Order Your Fight Planner

The Contractor Fight Facebook Group

The Contractor Fight Night

The Bridge

The Contractor Fight TV

The Contractor Sales Academy Podcast

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

As you’re planning for 2021, give yourself time to reflect on last year, really understand what you want for yourself and for your business this year, and create a plan to hit your target! Tom welcomes Dan Sherwood to the Fight Team as they discuss the wins and misses of 2020 and how to kick ass in 2021!  

In this episode, we talk about…

• Evaluating your failures and successes  
• Key indicators to evaluate your happiness 
• Identify your target and make a plan to get there 
• Getting clear on what matters most 
• Connecting the dots and using data to track your progress
• 6 things to track on a weekly basis
• Why job cost is the best place to start tracking in your business    

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp! 

Schedule A Contractor Sales Academy Demo

Order Your Fight Planner

The Contractor Fight Facebook Group

The Contractor Fight Night

The Bridge

The Contractor Fight TV

The Contractor Sales Academy Podcast

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99