The Contractor Fight with Tom Reber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF385: Investing in Your Brand with Dan Antonelli 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

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Jul 26, 2021

Investing in your brand is a surefire way to scale your business and increase your revenue if you take the time to do it right. Tom’s guest today is Dan Antonelli, the founder of KickCharge Creative. Dan explains why branding isn’t just about having a logo or clever company name, and how to build a stronger brand that makes more customers want to hire you!

In this episode, we talk about…

How to know if your company needs to be rebranded
Tips for naming your business and the value of creating a positive brand experience
What branding is vs. what it’s not and common branding mistakes to avoid
Have your brand match what you deliver—look as good as the service you provide
How to measure if your brand identity is helping or hurting your company
Why building a better brand leads to better recruitment
Blanding vs. branding and how to make people want to work with you
Why everything we do or don’t do sends a message, tells a story, makes a promise or breaks a promise
The power of making a color ownable so when clients see it they think of your company
Why branding consistency across the board matters

Links to resources:

KickCharge Creative

Building a Big Small Business Brand

dan@kickcharge.com

The Contractor Growth Network

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF384: Take Ownership of Your Overwhelm 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Download this Episode

Jul 19, 2021

If you’re feeling overwhelmed, it’s time to take action and do something about it! Tom and Dan are here to remind you to take back your power and make the choice to prioritize what matters most so you can get your shit done!

In this episode, we talk about…

Tom’s Advice to Combat Overwhelm:
- Recognize your choice—when everything is crucial, nothing is
- Take a day off or more to reset—the world won’t end if you do
- Get oxygen time on the calendar with your family, yourself, etc.
- Identify 3 money tasks, schedule them and honor them
- Delegate or delete everything else from your schedule
You can’t just replace a negative emotion with a positive emotion—it has to be replaced with positive action
Lose your ego and avoid letting tasks snowball
Prioritize time for yourself and spend time on what energizes you
Do your shit NOW—Use the 5 Second Rule and don’t put it off
Don’t get upset about what you can’t control: Adopt a “I GET To” vs. “I Have To” attitude
Details about the Mile High Profit Summit and why you should definitely attend

Links to resources:

The 5 Second Rule

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF383: It’s Time to Implement with Kevin and Oleysa Focht 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Download this Episode

Jul 12, 2021

If you’re ready to increase your profits and make sure your team sticks around, get ready to do the research and implement the steps necessary to make it happen! Tom’s guests today are Kevin and Oleysa Focht, owners of Beaver Building and Remodeling. Kevin and Oleysa share the secret sauce of building their brand into a multi-million dollar company!

In this episode, we talk about…

Background of Beaver and where it is now
How learning marketing changed the game for profit
The power of Shin-Fu and knowing how to prequalify people
Having expensive prices and being worth it
Approach to social media: Don’t sell your products, sell yourself
Advice for building and retaining a team:
- Don’t be desperate
- There are always unhappy and underpaid people out there
- Create the same funnel used for advertising to find people to hire
- Give group interviews, written and specific qualification tests
- If you want to stay in competition with high quality—you have to pay accordingly
- Build your brand-leave your bait!
What contractors should stop doing that holds back their success
Pick up the phone and show up for your clients—it’s the simplest thing that can make you successful
Biggest takeaways from business coaching with Tom
Let go of your fears, research, and implement!
The reality about the impact of money on relationships

Links to resources:

Beaver Building and Remodeling

215-443-8558

The Contractor Growth Network

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF382: Behind the Scenes with the Contractor Fight Coaching Team 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Download this Episode

Jul 5, 2021

Running your own company ain’t easy so it’s imperative to have the right tools, mindset, and community that has your back. Tom’s here to introduce you to the men and women behind the Contractor Fight Team who are ready to support your growth and success!

In this episode, we talk about…

Team introductions and what makes this team unique: grounded, growing, generous, grateful
Common mistakes the team sees over and over
Example of a hard conversation with a customer
Think like a customer not like a business owner
Leverage business tools at your disposal to make your life easier
Slow down if you want to get more work done
Take a 365 approach to marketing, hiring and retention
Don’t try to solve future problems today
You’re in the glory years of contracting—take advantage of it!
You are never on an island when you run a business—level up your leadership and communication skills
When you prioritize your well-being, you are better able to help others

Links to resources:

Dan Sherwood: Sherwood Painting

Suhaiba Neill: The Full Circle Business

Christopher Dwyer: White Yarrow

Art Snarzyk: InnerView Advisors

Gina Malvestuto: Green Tree Bookkeeping, Inc.

Derek Johnson: JVI Secret Gardens

Logan Shinholser: Contractor Growth Network

Neil Kristianson: Email Splat

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF381: Join the Revolution and Fight for Your Freedom! 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Download this Episode

Jul 4, 2021

For Independence Day, Tom’s here to remind you to stop following the contractor masses, stop being a victim of disrespect and poverty, and take the next steps toward your freedom!

In this episode, we talk about…

The first shots in the fight for independence
Contractors face abuse and oppression—and it’s often self-imposed
Freedom, wealth and happiness are about your mindset and taking the right action

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!

TCF381: Join the Revolution and Fight for Your Freedom! 0

Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

Jul 4, 2021

For Independence Day, Tom’s here to remind you to stop following the contractor masses, stop being a victim of disrespect and poverty, and take the next steps toward your freedom!

In this episode, we talk about…

The first shots in the fight for independence
Contractors face abuse and oppression—and it’s often self-imposed
Freedom, wealth and happiness are about your mindset and taking the right action

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Learn how to market like a pro in our Marketing Boot Camp!