When your day goes sideways, it’s easy to let your emotions take over. Dan’s here to remind you to keep your headspace in check and control your shitty first draft!

In this episode, we talk about…

• Examples of shitty mental first drafts: 
• • Witnessing a customer’s body language and making an assumption of what they’re thinking
  • Spinning negative narratives about emails you haven’t even read yet 
  • Spending money on ads with no returns and thinking marketing is useless 
  • Hiring a new person that sucks and assuming you’ll never find good help 
• Advice for Controlling Your Emotions: 
• • Let the hate flow through you—release your emotions so you can approach things more rationally 
  • Get perspective on the situation and respond on reason vs. emotions 

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! 100k Contractor Coming Soon! https://thecontractorfight.com/100k

 The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night Webinars – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to respond when shit goes sideways and how to get leads to roll in, even if you’re new to the game! 

In this episode, we talk about…

• Question 1: "How do you guys adjust mindset-wise when your day’s plan goes to shit while still having to get your other shit done?"
• • Remember getting tripped up is a common daily experience  
  • Read positive affirmations 
  • Create a habit to recognize what you can do in the moment to get the outcome you want  
  • Take some sort of positive action to counter negative emotions   
  • Discard your emotions like a shitty first draft and let yourself reset 
  • Be very careful about what you allow on your calendar
      
• Question 2: "How do I get leads to roll in faster if I'm a new company and people are hesitant to use a newbie?” 
• • Fake it ‘til you make it—you don’t have to broadcast that you’re new 
  • Remember everybody was new at some point 
  • Embrace the advantage of being new and own it
  • Document all your projects to build your content and referrals 
  • Love the one you’re with—love that customer, don’t look forward and be in the moment  
  • Separate yourself from the older competition    

Links to resources:

NASHVEGAS LIVE 2021: https://thecontractorfight.com/nashvegas-2021/

To have your questions answered by Tom and Dan shoot us an email to help@thecontractorfight.com with the subject "Podcast" and we'll try and answer it on a future show.

Follow Tom on Instagram at https://www.instagram.com/realtomreber

Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code "Fight" for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

2022 is just around the corner. Tom’s here to remind you to step on the gas and create momentum to start the year strong! 

In this episode, we talk about…

• The One Page Business Plan—keep it simple! 
• Get clear on the foundation of your business 
• • Who do you serve?  
  • What are the most profitable projects? 
  • How will you meet the needs of your ideal clients?
  • What problem are you trying to solve and why are you trying to solve it? 
• Solidify your values
• • Review company and personal values 
• Know where your revenue is coming from
• • Do you need to reassess pricing strategies?
  • What income streams do you have?  
  • How many leads do you need for each sales goal?
• Break down your marketing strategies to reach your targets 
• • Get clear on your goals to be able to create a clear strategy  
  • Examples of marketing strategies 
  • Know the difference between business strategies vs. tactics 
• Review your competition 
• • What is your advantage?
  • What are your KPIs?
• SWOT (Strength/Weaknesses/Opportunities/Threats) Analysis
• Break the plan up and assign who’s responsible for each metric, strategy and tactic!

Links to resources:

Join us for October Fight Night "Getting a Jump on 2022: Creating your implementation plan" 

Register here: https://thecontractorfight.com/fight-night/

Tom's book, Winning the Contractor Fight: http://thecontractorfight.com/book

Grab your Fight Planner here: https://gear.thecontractorfight.com/collections/accessories/products/tcf-planner

Amp up your presence online. Check out Contractor Growth Network. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again. https://thecontractorfight.com/CGN

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

The Contractor Fight Facebook Group:  https://www.facebook.com/groups/thecontractorfight

The Contractor Fight TV: https://www.youtube.com/c/TomReber

A higher gross profit makes everything easier. Tom’s here to remind you that when you sell your services at the right price, you don’t have to live paycheck to paycheck or run job to job to collect money, so stop settling for anything less than 50% gross profit! 

In this episode, we talk about…

• 5 reasons 50% Gross Profit Makes Sense: 

1: Low-hanging fruit    

2: It’s RIGHT to get 50% or better—you’re worth it 

3: You need less work to make more money

4: Pays your overhead 

5: You can give customers a better experience 

Links to resources:

Follow Tom on Instagram at https://www.instagram.com/realtomreber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

How present are you in your day-to-day life? When you get home from work at the end of the day, you want to have enough left in your tank to be present with your family, and not be retreating into your head trying to solve work problems.

In this episode, we talk about…

• The usefulness of blocking out time to take care of certain tasks and focusing only on those tasks during that specific time.
• The analogy of starting your day with your energy level like a jar full of coins and each human interaction you have takes away one of those coins.
• The importance of making sure you have energy at the end of the day to be mentally present with the people you care about.

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! 100k Contractor Coming Soon! https://thecontractorfight.com/100k 

The Contractor Fight Facebook Group - https://www.facebook.com/groups/thecontractorfight 

The Contractor Fight Night Webinar - https://thecontractorfight.com/fightnight/ 

The Contractor Fight TV - https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen up for a discussion on two great contracting questions the guys got asked recently.

In this episode, we talk about…

• A question seeking advice about starting a painting company in the middle of a paint/labor shortage.
• • The value of hiring in an existing subcontracting business before starting a new business.
  • How painting’s labor and materials costs differ from other trades.
  • Why starting a company just to fulfill your own needs is likely going to create more problems than it solves.
• A question about marketing strategy when you’re starting out and building your brand.
• • How to connect with local influencers.
  • Why you need to attack social media and carve out a presence for yourself there.
  • The importance of email campaigns, calling previous customers to let them know about your new business, and aggressive lead generation.
  • Subbing in for other general contractors to put your face and name out there.

Links to resources:

Feel free to submit your questions to help@thecontractorfight.com with the subject line “Podcast”

Follow Tom on Instagram at https://www.instagram.com/realtomreber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Efficiency and productivity doesn’t have to be a struggle. Tom’s guest today is Chris Bello, real estate expert and host of the Entrepreneur Motivation Podcast. Chris shares tips on delegating tasks, time blocking and different ways to protect your energy while building your business! 

In this episode, we talk about…

• Problems vs. solutions and rethinking your process for getting things done
• Advice for hiring a virtual assistant and ramping them up in your business
• How Chris identifies tasks only he can do vs. delegating 
• Energy audit and focusing on your zone of genius 
• What time blocking is and how to use it for your business 
• Honor your calendar—if it’s not on your calendar, it doesn’t exist 
• We all have enough time for the shit that’s important to us 
• Suggestions for how to time block your week using a theme for each day 
• Why contractors should leverage technology as much as possible 
• Make it easy for people to work with you and they won’t shop around  

Links to resources:

Chris Bello - https://chrisbello.com/

Entrepreneur Motivation Podcast - https://chrisbello.com/entrepreneur-motivation-podcast/

Chris on Instagram - https://www.instagram.com/chrisbello_/

Follow Tom on Instagram at https://www.instagram.com/realtomreber

Amp up your presence online. Check out Contractor Growth Network. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again. http://thecontractorfight.com/CGN

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

It’s easy to do what everyone else is doing when it comes to communication, so how can you set yourself apart and keep your customer’s attention? Tom’s guest today is Laura Reale, co-founder of the water feature company AquaReale and founder of Landscape Marketing Secrets. Laura breaks down how to consistently communicate with your clients, build trust and stand out from the competition!    

In this episode, we talk about…

• Email marketing can be a powerful way to get business even without focusing on sales
• 3 big mistakes to avoid in email marketing:

1-Not sending emails enough

2-Being too salesy 

3-Not collecting emails to build your list  

• Suggestions for giving tips to customers—not everyone knows what you know
• When you continue to show up and add value, you position yourself as an industry expert
• Advice for making phone calls—don’t hide behind texts! 
• How to use videos, blogs and your website to build your credibility 
• Repurposing content and why it’s worth it to invest in high-quality photos 
• Social media as a form of communication vs. a place for politics
• Tips for differentiating a customer’s experience with intentional presents 
• Details about Landscape Marketing Secrets 

Links to resources:

AquaReale - https://www.aquareale.com/

Landscape Marketing Secrets - https://landscapemarketingsecrets.com/

Email Laura - Laura@landscapemarketingsecrets.com

Text Laura - 215-805-8256

Follow Tom on Instagram at https://www.instagram.com/realtomreber

Contractor Growth Network - TheContractorFight.com/CGN

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Everyone wants to be on the winning team but not everyone does what it takes to WIN. Tom’s here to remind you to implement what you learn and do the work!    

In this episode, we talk about…

• Don’t just like the idea of having a successful business
• Know how far you were made to go  
• Do the shit you don’t feel like doing no matter what 
• Attack the things that you want

Links to resources:

Follow Tom on Instagram at https://www.instagram.com/realtomreber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

As we approach the end of the year, days start getting shorter and maybe your patience is, too. Dan’s here to remind you why you must check in with your team and yourself to avoid burnout and keep going! 

In this episode, we talk about…

• 3 dimensions of burnout: exhaustion, cynicism, feelings of reduced professional ability 
• 2 levels of burnout: Burn the world down and general everyday exhaustion 
• How burnout impacts your customer, team and personal relationships 
• The point of no return burnout 
• Why you must pour into your team and your health 

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to hire and how to handle your business now, even if you might move in the future. 

In this episode, we talk about…

• Question 1: "Is a Now Hiring post on Instagram and Facebook a good option or should a traditional option be sought?"
  • Example of  what works—@the_yardist on Instagram 
  • If you want to build your team, you have to build your brand
  • Why you need a content plan vs. a hiring post 
  • Host your own job fairs, use your emails and network  
  • Recruiting is a 365 days a year gig 
    
    
    
• Question 2: "I need help, but I might be moving. Do I hire, or use subs?” 
  • Perfect the current position you’re in so if you move—you’ll be ready vs. reinvent the wheel 
  • You can’t sit still—”Movement is life” 
  • Attack! Build your business, culture and team like you’re staying there 

Links to resources:

NASHVEGAS LIVE 2021: https://thecontractorfight.com/nashvegas-2021/

To have your questions answered by Tom and Dan shoot us an email to help@thecontractorfight.com with the subject "Podcast" and your question, and we'll try and answer it on a future show.

Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code "Fight" for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Ready to change your life and business in big ways? Tom’s here to remind you to commit to winning the fight between your ears and stop overcomplicating your sales process! 

In this episode, we talk about…

• Details about the upcoming release of Tom’s new book and HGTV show 
• Tom’s Sales Tips 
• • People buy for their reasons, not yours. Find out their reasons!
  • It’s not your job to find their money. Don’t revise your bids to fit their budget!
  • The sale happens on the phone before you ever go meet them in person. 
  • Have your sales process in place: Motive, Money, Truth, Influencers, BS Meter     
  • Role play: The more you practice, the better you’ll be when it matters the most! 

Links to resources:

Amp up your presence online. Check out Contractor Growth Network http://TheContractorFight.com/CGN. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again. 

Follow Tom on Instagram at https://www.instagram.com/realtomreber

Shin-Fu Sales Process - https://thecontractorfight.com/shin-fu-sales-mastermind/

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Sales are oxygen and are absolutely necessary for your business to survive. Tom’s here to remind you to always build your brand and commit to getting oxygen! 

In this episode, we talk about…

• How sales are the oxygen of your business 
• Tom’s Ideal Client Criteria for running your business on your terms:  
• • Need and respect what you do
  • Willing to find the money to hire you
  • Joy to work with 
  • Appreciate the value you bring   
• The importance of the flow of leads  
• Don’t ever stop marketing! 
• Build your brand and your relationships  

Links to resources:

Follow Tom on Instagram at https://www.instagram.com/realtomreber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

You can’t assume everyone is on the same page as you build your business. Dan’s here to remind you why you should protect the mindset of your supporters and never make assumptions!   

In this episode, we talk about…

• Protect the mindset of the people who support you 
• Leaders should cater to their people’s need for security: Share sales wins and schedule  
• Give clarity to those that matter most in your world 

Links to resources:

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to know if you’re where you should be in your business and how to handle a customer asking for more work than you agreed to do. 

In this episode, we talk about…

• Question 1: "How do I know if I’m where I should be in business?"
• • Remember-Comparison is the thief of joy
  • Making $100K a year, debt should not be climbing and you should be growing your brand 
  • Reverse engineer your goals
• Question 2: "How do you deal with a customer asking for extra work not included in the contract and threatening to report you to the Better Business Bureau? What should we tell them?” 
• • Change orders and advanced payments 
  • Set clear expectations and stick to it  
  • Take control of the sales process 
  • Put some margin into your schedule for upsales 

Links to resources:

NASHVEGAS LIVE 2021: https://thecontractorfight.com/nashvegas-2021/

Have a question? Shoot us an email to help@thecontractorfight.com with the subject "Podcast" and we'll try and answer it on a future show.

Follow Tom on Instagram at https://www.instagram.com/realtomreber

NiceJob: https://www.thecontractorfight.com/nicejob

Contractor Growth Network - TheContractorFight.com/CGN

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

You don’t need a million followers to have a successful business, you just need consistency! Tom’s guest today is Chris Greene, President and founder of Flood Insurance Guru. Chris shares how to create content that answers your customer’s questions and leverages your expertise, and why it pays off to do the small things every day! 

In this episode, we talk about…

• The tipping point that inspired Chris to implement his content creation goal of 1000 videos in 1000 days 
• Why Chris believes “They Ask, You Answer” is a culture vs. philosophy
• Advice for contractors to create content even when they don’t work in a “sexy industry”
• Using a video funnel for customer engagement 
• Suggestions for creating content in your local area  
• Repurposing content and make customers feel like you’re reading their minds 
• Chris’ team structure and how he records and batches content 
• The power of consistently doing the small things every day
• The very first step to start creating content: Pick up your phone and record yourself on video!     

Links to resources:

Flood Insurance Guru on YouTube - https://www.youtube.com/c/FloodInsuranceGuru

Check out Tom's recommended books here - https://thecontractorfight.com/recommendation/

Amp up your presence online.  Check out Contractor Growth Network: TheContractorFight.com/CGN. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again.

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Don’t let your emotions take control! Tom’s here to remind you to take positive action and keep your negative emotions in check!    

In this episode, we talk about…

• Benefits of negative emotions 
• • Serves as a wake up call 
  • Motivation to change 
• How to handle negative emotions 

1. 1. Own the fact you’re having a negative emotion
   2. Open up to someone about it 
   3. Identify and try to eliminate the triggers setting you off
   4. Take positive action 

Links to resources:

Follow Tom on Instagram at https://www.instagram.com/realtomreber

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Don’t let financial pitfalls, shitty customers or any bumps on the road to building your business erode your mindset! 

In this episode, we talk about…

• Respect your boundaries—don’t check your emails/texts when you know you shouldn’t 
• Don’t let your communications take a hit
• Don’t make excuses for shitty people
• Protect time with your family
• Always guard your mindset! 

Links to resources:

Contractor Growth Network - TheContractorFight.com/CGN

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k

Order Your Fight Planner – https://thecontractorfight.com/fight-planner

The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/

The Contractor Fight Night – https://thecontractorfight.com/fightnight/

The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw