The Contractor Fight with Tom Reber

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF701: MONEY MINDSET - Don't Make These Money Mistakes with Gina Malvestuto 0

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Oct 27, 2022

Tom talks with Gina Malvestuto of Green Tree Bookkeeping, who has been providing bookkeeping services to Tom for over 20 years. The two discussed why contractors should hire someone to do their books rather than doing it themselves, as well as some things to consider before hiring a bookkeeping service.

Conversation Highlights:

[00:01] - Intro

[01:19] - The importance of having a good bookkeeper to do your books

[04:44] - How Gina ended up getting hired by Tom

[07:33] - Reasons why you need to quit doing your books by yourself

[11:25] - Some of the dumbest financial mistakes contractors are making

[12:35] - What does it mean to know your numbers

[14:55] - Knowing that you have a good bookkeeper

[16:50] - Things to keep in mind while hiring a bookkeeper

[18:51] - Advice on hiring a bookkeeper if you don't know your numbers

[24:05] - Changes Gina has made to herself over the last two decades

[26:23] - Gina’s message for listeners: Know your value

[29:25] - “Maths is unemotional. We make it emotional."- Tom

[31:07] - Two ways to raise your gross profit

[31:45] - How to contact Gina

Resources:

== Green Tree Bookkeeping: https://greentreebk.com/

== Gina's YouTube Channel: https://www.youtube.com/channel/UCAN1Gkt5oEnDp073AB5BGEw

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF700: GET EYEBALLS - Marketing Strategies and Tactics with Spencer Powell 0

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Oct 26, 2022

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!

Conversation Highlights:

[00:00] - Intro

[02:03] - About Spencer and his business

[03:35] - Reasons to narrow your niche

[05:03] - Spencer’s definition of marketing

[11:01] - The difference between strategy and tactics in marketing

[14:12] - An example of building the right marketing strategy and how it works

[15:47] - Strategy and tactics of The Contractor Fight

[19:29] - Leveraging the embarrassment of your clients to connect more deeply with them

[23:39] - Marketing strategy advice for beginners

[27:26] - Lead generation tips for design-build contractors

[29:46] - The unhealthy, negative marketing trends some contractors follow

[31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok

[33:55] - The issue of dollar and time constraint

[36:51] - Spencer’s advice to contractors

[41:17] - The best way to contact Spencer

Resources:

==Builder Funnel: https://www.builderfunnel.com/

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF699: SELL UNAFRAID - Black Monday 0

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Oct 25, 2022

In this episode, Tom tells you how and why he fired over half of his employees on a day that he calls Black Monday and nearly doubled his profits as a result.

Conversation Highlights:

[00:23] - Making money starts between your ears

[01:23] - The Black Monday story begins

[02:00] - Tom's reaction to learning about the situation

[03:05] - He fired more than half of the team

[05:47] - Good news and a bad news

[06:51] - Culture is where your expectations and tolerances meet

[08:06] - Lesson Tom learned from Black Monday experience

Resources:

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF698: Monday Mojo - Better Results Require Different Actions 0

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Oct 24, 2022

Success isn't out there, waiting for you to stumble upon it. Success is something that you can create if you put in the right actions. There is no guaranteed formula for success, but all successful people have some commonalities, and Tom is here to share those commonalities with you so you can leverage them to succeed.

In this episode, Tom discusses…

The foundational thing of success
Taking control of your decisions and your actions
An example to show how to increase sales

Resources:

==Grab our free resources: https://thecontractorfight.com/worksheets/

== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:
https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF697: Friday Fails - Get Your Crew Up and Moving! 0

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Oct 21, 2022

Are you trying to build a strong culture among the field crew and get their momentum going? Then, what's the #1 thing you do to boost your employees' motivation and help them feel dedicated to your company? Dan shares the three fundamentals that he uses in his business to generate momentum and promote a positive culture.

In this episode, we talk about…

Building the culture among the field crew and getting their momentum going
Dan's three main strategies for cultivating a culture in his company
- Knowing and helping your employees to achieve their goals
- Communicating with your employees
- Allowing them to voice their opinions

Resources:

== Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==
https://gear.thecontractorfight.com/

== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber

== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!

TCF696: MONEY MINDSET - There's Money in Your List 0

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Oct 20, 2022

Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.

Conversation Highlights:

[00:24] - A common mistake contractors make repeatedly

[02:50] - There is money in your list

[03:12] - Repeat customers spend more money

[04:45] - Lifetime value of a client

[05:34] - Past customers are easier to sell to

[07:09] - Reach out and communicate with your past customers

[09:19] - New customers cost you more

[11:34] - Your repeat customers promote your business

[14:14] - Customer retention and repeat business will drive your business

[15:50] - Retain more customers to increase profitability

[16:36] - Actions you need to take

Resources:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF695: GET EYEBALLS - Win Marketing with Guest Joe Hughes 0

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Oct 19, 2022

Tom talks to Joe Hughes of Contractor Dynamics. Contractor Dynamics is a marketing training company dedicated to helping builders and contractors strategically grow their businesses. They discussed the fundamentals of marketing, how to properly go about doing it, what pitfalls contractors fall into, and some of their suggestions for finding the best marketing strategy for you.

Conversation Highlights:

[00:24] - Joe’s intro and backstory

[03:00] - The reason Joe started Contractor Dynamics

[05:17] - Impact of marketing on the buying decision-making process

[08:36] - Tom’s criteria for buying

[11:27] - Some of the biggest mistakes contractors make with their marketing

[14:00] - Be the champion of your marketing

[15:33] - Being intentional about your ideal client

[17:36] - Creating a marketing strategy around your ideal client

[20:33] - Marketing your business properly is a long-term investment

[24:31] - SEO, Social Media Advertising, etc., take time to show results

[28:03] - Bounce rate in marketing

[28:53] - Benefits of building your brand

[35:40] - The pyramid of marketing

[38:27] - Tips on approaching your marketing

[40:15] - Getting everyone on the same page

[42:41] - Five pillars of winning marketing

[47:50] - How to connect to Joe

Resources:

==Contractor Dynamics: https://www.contractordynamics.com/

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF694: SELL UNAFRAID - The Hunter Mentality 0

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Oct 18, 2022

In this episode, Tom talks about one of the most important traits of a salesperson — The Hunter Mentality. He discusses what you can do for yourself and your future self in order to increase the amount of success as a salesperson.

Conversation Highlights:

[01:39] - A timid salesperson

[02:13] - Things that hold contractors back from making money

[03:13] - Having a hunter mentality as a salesperson

[04:19] - Becoming irreplaceable as a salesperson

[04:57] - Success with running adds

[06:41] - Role of a true salesperson

[08:07] - Hunting for sales looks like this

[09:29] - Methods to hunt for sales opportunities

[11:00] - What it means to be a hunter

[14:37] - Tom’s challenge for you

Resources:

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF693: Monday Mojo - Patient Urgency 0

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Oct 17, 2022

In order to be successful, you have to stick to the things that are important, and over time those things will compound and make a big difference in your life and business (or anything else). Tom encourages you to play with patient urgency, i.e., to trust the process of success.

In this episode, Tom discusses…

Being patient with the results because greatness takes time and consistency
Steady and consistent action compounds over time
Continuously showing up, taking the actions you should take, and letting the outcome unfold.

Resources:

==Grab our free resources: https://thecontractorfight.com/worksheets/

== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:
https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF692: Friday Fails - Not My Monkeys, Not My Circus. 0

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Oct 14, 2022

In this episode, Dan breaks down a pretty common scenario in the contracting industry. Someone is running their own business, and someone else comes along and shares a bunch of issues with them.. which the first person then internalizes to try and work out a solution. He shares what contractors should do in this type of situation instead of handling other people's issues on their own.

In this episode, we talk about…

Not internalizing the issues of others as your own to try and help them find a resolution
Instead of taking on the customer issues and making our own, what should you do
Staying immune to the customer's issues

Resources:

== Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==
https://gear.thecontractorfight.com/

== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber

== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!

TCF691: YOUR MONEY MINDSET: Hone Your Communication Skills with Bill Wockenfuss 0

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Oct 13, 2022

Tom had a conversation with Bill Wockenfuss—the owner of Vermont Renovation and Remodeling. They discussed Bill's background, how he built his business, how to communicate better with clients, how being in Battleground helped Bill grow his business and some things he thinks other contractors should know.

In this episode, we talk about…

About Bill's background and his business
Bill's journey from 37 cents in his bank account to becoming a successful entrepreneur
The lesson he learned from his experience in the contracting industry—learning when to say NO.
The thing that annoys Bill about the trades is— Communication
Some communication tips that have worked for Bill
Bill's sales process
Knowing your shortcomings as a business owner and addressing them
Bill's thoughts about the Battleground group

Resources:

==Vermont Renovation and Remodeling: https://vermontrenovationandremodeling.com/

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF690: GET EYEBALLS - Benefits of a SWOT Analysis for Your Marketing 0

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Oct 12, 2022

In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.

Conversation Highlights:

[00:00] - Intro

[00:55] - The SWOT analysis for marketing

[03:07] - Strengths of your marketing strategy

[05:31] - Identifying your Weaknesses and working on them

[06:39] - How a guy examined his marketing weaknesses

[09:38] - Questions to ask yourself to find your marketing weaknesses

[11:43] - Marketing Opportunities you have

[13:26] - The influencer-relationship opportunity

[14:06] - Anticipating your Threats

[14:50] - The Contractor Fight was prepared for a potential threat

[18:04] - Actions you need to take to grow your business

Resources:

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF689: SELL UNAFRAID: A Strong You 0

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Oct 11, 2022

In this episode, Tom talks about the foundation for selling unafraid, which is building a strong you, along with some other things you need to have in order to be a successful salesperson.

Conversation Highlights:

[00:52] - An overview of the rapid results sales process

[01:41] - Sales preparedness

[03:02] - The connection phase of the sales process

[03:38] - The conversion phase of the sales process

[04:13] - The continuation phase of the sales process

[05:04] - Meaning of building a strong you

[07:51] - Explanation of the acronym TBAR

[13:26] - Taking control of your thoughts to succeed financially

[15:39] - Tom's strategy for controlling his thoughts

[18:00] - Positively brainwashing yourself

Resources:

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF688: Monday Mojo - Talk Less. Do More. 0

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Oct 10, 2022

It's not enough to have a dream. It's not enough to have a belief. It's only enough when you finally take action to prove your beliefs or achieve your dream. Tom is here to remind you that if you want to be successful in life, you need to stop talking and start taking action.

In this episode, Tom discusses…

Acting on what needs to be done
Conveying your beliefs by the choices you make and the actions you take

Resources:

== Grab our free resources: https://thecontractorfight.com/worksheets/

== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out:
https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig

== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!

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Spotify

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TCF687: YOUR MONEY MINDSET - Rise & Reign with Empire 0

Oct 6, 2022

In this episode, Tom had a conversation with Sunny Pinhero & Suhaiba Neill, coaches of the Empire program of The Contractor Fight. The three discussed how the Empire program will work, what type of people are a fit for it, and how the program can help grow your business.

Conversation Highlights:

[00:31] - Welcome notes

[04:48] - Sunny and Suhaiba's experiences as members of The Fight

[06:21] - What is the empire program all about

[08:57] - Tom's way of scaling a business

[09:30] - Suhaiba introduces herself and her business

[13:26] - Sunny's background and work

[16:01] - Inspiration behind the Empire

[17:17] - Some misconceptions contractors have about growing their businesses

[22:08] - Explaining aggressively scaling the business in a controlled manner

[25:12] - Meaning of working on the business

[27:18] - Discussions about financial matters in the Empire

[33:02] - Developing a growth plan using math

[35:03] - Advice on taking the GP

[38:45] - Who is a good fit for the empire program and who isn't

[41:20] - Two examples of commitment in a potential Empire member

[46:43] - What makes The Empire program unique

Resources:

== EMPIRE ==
If your revenue is $1.5M+ and you're ready to get serious about scaling to $5M and beyond check out our EMPIRE program. Small group coaching for contractors who're ready to elevate: https://thecontractorfight.com/empire

== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==
https://gear.thecontractorfight.com/

== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig

== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!

Apple Podcasts
Spotify

Download this Episode

TCF686: GET EYEBALLS - Getting the Phone to Ring 0

Oct 5, 2022

If you want more revenue in your business, if you want to make a bigger impact on your business, you have to drive traffic and get eyeballs to your business. Tom discusses tips and techniques for attracting and retaining customers because you cannot sell anything without that.

In this episode, Tom talks about…

Reasons why some contractors don’t make enough money
The brand promise of The Contractor Fight
Some low-hanging fruits to get your business noticed:
- Invest in your brand identity
- Use social media to drive traffic, awareness, and familiarity with your business.
- Connect with influencers to reach out to your ideal client base
- Stay in touch with your past clients
- Be your own biggest fan—Promote yourself
- Get your business noticed by the neighbors around your job site
- Use your website as a tool to generate leads and sales

Resources:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

TCF685: SELL UNAFRAID - You've Arrived! 0

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Oct 4, 2022

In this episode, Tom and Steve Shinholser talk about their business journey, what they've learned from being in the business space for so many years, business partnerships, sales and improving your emotional health.

Conversation Highlights:

[00:00] - Intro

[02:08] - Steve is leaving the Battleground Group

[04:52] - Who is a good fit for The Fight

[06:36] - Advice for making business easier and more profitable

[09:18] - The millionaire mindset

[09:36] - The sixties are the best decade of your life

[18:46] - Steve's best takeaway from 8 years in business: Sales is a mental and psychological game

[21:21] - Tom's vision for his family and The Fight

[26:31] - "Your mess is your message." - Tom

[30:15] - The magic of helping others

[34:24] - Heat up when you're near the finish line

[38:31] - Things that make a good partnership fall apart

[41:45] - Deciding whether or not you need a partner

[42:23] - Steve's worst partnership experience and what he learned

[44:52] - "Marriage and partnership is the same way." - Steve

[47:39] - Partnership tips and advice

[51:44] - Finish the right way

Resources:

== Get the FREE Contractor's Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

== Find Us on Social Media ==

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!