Want to build your team? Want to find and attract great people to work with? Do you want to get a team that will help you grow your business but don't know how? Well, the answer is simple: Build your brand. Join Tom as he shares some great ideas about building your brand and team.
In this episode, Tom discusses…
Resources:
==Grab our free resources: https://thecontractorfight.com/worksheets/
== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:
https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Tom talks with Gina Malvestuto of Green Tree Bookkeeping, who has been providing bookkeeping services to Tom for over 20 years. The two discussed why contractors should hire someone to do their books rather than doing it themselves, as well as some things to consider before hiring a bookkeeping service.
Conversation Highlights:
[00:01] - Intro
[01:19] - The importance of having a good bookkeeper to do your books
[04:44] - How Gina ended up getting hired by Tom
[07:33] - Reasons why you need to quit doing your books by yourself
[11:25] - Some of the dumbest financial mistakes contractors are making
[12:35] - What does it mean to know your numbers
[14:55] - Knowing that you have a good bookkeeper
[16:50] - Things to keep in mind while hiring a bookkeeper
[18:51] - Advice on hiring a bookkeeper if you don't know your numbers
[24:05] - Changes Gina has made to herself over the last two decades
[26:23] - Gina’s message for listeners: Know your value
[29:25] - “Maths is unemotional. We make it emotional."- Tom
[31:07] - Two ways to raise your gross profit
[31:45] - How to contact Gina
Resources:
== Green Tree Bookkeeping: https://greentreebk.com/
== Gina's YouTube Channel: https://www.youtube.com/channel/UCAN1Gkt5oEnDp073AB5BGEw
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!
Conversation Highlights:
[00:00] - Intro
[02:03] - About Spencer and his business
[03:35] - Reasons to narrow your niche
[05:03] - Spencer’s definition of marketing
[11:01] - The difference between strategy and tactics in marketing
[14:12] - An example of building the right marketing strategy and how it works
[15:47] - Strategy and tactics of The Contractor Fight
[19:29] - Leveraging the embarrassment of your clients to connect more deeply with them
[23:39] - Marketing strategy advice for beginners
[27:26] - Lead generation tips for design-build contractors
[29:46] - The unhealthy, negative marketing trends some contractors follow
[31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok
[33:55] - The issue of dollar and time constraint
[36:51] - Spencer’s advice to contractors
[41:17] - The best way to contact Spencer
Resources:
==Builder Funnel: https://www.builderfunnel.com/
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom tells you how and why he fired over half of his employees on a day that he calls Black Monday and nearly doubled his profits as a result.
Conversation Highlights:
[00:23] - Making money starts between your ears
[01:23] - The Black Monday story begins
[02:00] - Tom's reaction to learning about the situation
[03:05] - He fired more than half of the team
[05:47] - Good news and a bad news
[06:51] - Culture is where your expectations and tolerances meet
[08:06] - Lesson Tom learned from Black Monday experience
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Success isn't out there, waiting for you to stumble upon it. Success is something that you can create if you put in the right actions. There is no guaranteed formula for success, but all successful people have some commonalities, and Tom is here to share those commonalities with you so you can leverage them to succeed.
In this episode, Tom discusses…
Resources:
==Grab our free resources: https://thecontractorfight.com/worksheets/
== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:
https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Are you trying to build a strong culture among the field crew and get their momentum going? Then, what's the #1 thing you do to boost your employees' motivation and help them feel dedicated to your company? Dan shares the three fundamentals that he uses in his business to generate momentum and promote a positive culture.
In this episode, we talk about…
Resources:
== Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.
Conversation Highlights:
[00:24] - A common mistake contractors make repeatedly
[02:50] - There is money in your list
[03:12] - Repeat customers spend more money
[04:45] - Lifetime value of a client
[05:34] - Past customers are easier to sell to
[07:09] - Reach out and communicate with your past customers
[09:19] - New customers cost you more
[11:34] - Your repeat customers promote your business
[14:14] - Customer retention and repeat business will drive your business
[15:50] - Retain more customers to increase profitability
[16:36] - Actions you need to take
Resources:
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Tom talks to Joe Hughes of Contractor Dynamics. Contractor Dynamics is a marketing training company dedicated to helping builders and contractors strategically grow their businesses. They discussed the fundamentals of marketing, how to properly go about doing it, what pitfalls contractors fall into, and some of their suggestions for finding the best marketing strategy for you.
Conversation Highlights:
[00:24] - Joe’s intro and backstory
[03:00] - The reason Joe started Contractor Dynamics
[05:17] - Impact of marketing on the buying decision-making process
[08:36] - Tom’s criteria for buying
[11:27] - Some of the biggest mistakes contractors make with their marketing
[14:00] - Be the champion of your marketing
[15:33] - Being intentional about your ideal client
[17:36] - Creating a marketing strategy around your ideal client
[20:33] - Marketing your business properly is a long-term investment
[24:31] - SEO, Social Media Advertising, etc., take time to show results
[28:03] - Bounce rate in marketing
[28:53] - Benefits of building your brand
[35:40] - The pyramid of marketing
[38:27] - Tips on approaching your marketing
[40:15] - Getting everyone on the same page
[42:41] - Five pillars of winning marketing
[47:50] - How to connect to Joe
Resources:
==Contractor Dynamics: https://www.contractordynamics.com/
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom talks about one of the most important traits of a salesperson — The Hunter Mentality. He discusses what you can do for yourself and your future self in order to increase the amount of success as a salesperson.
Conversation Highlights:
[01:39] - A timid salesperson
[02:13] - Things that hold contractors back from making money
[03:13] - Having a hunter mentality as a salesperson
[04:19] - Becoming irreplaceable as a salesperson
[04:57] - Success with running adds
[06:41] - Role of a true salesperson
[08:07] - Hunting for sales looks like this
[09:29] - Methods to hunt for sales opportunities
[11:00] - What it means to be a hunter
[14:37] - Tom’s challenge for you
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In order to be successful, you have to stick to the things that are important, and over time those things will compound and make a big difference in your life and business (or anything else). Tom encourages you to play with patient urgency, i.e., to trust the process of success.
In this episode, Tom discusses…
Resources:
==Grab our free resources: https://thecontractorfight.com/worksheets/
== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:
https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Dan breaks down a pretty common scenario in the contracting industry. Someone is running their own business, and someone else comes along and shares a bunch of issues with them.. which the first person then internalizes to try and work out a solution. He shares what contractors should do in this type of situation instead of handling other people's issues on their own.
In this episode, we talk about…
Resources:
== Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Tom had a conversation with Bill Wockenfuss—the owner of Vermont Renovation and Remodeling. They discussed Bill's background, how he built his business, how to communicate better with clients, how being in Battleground helped Bill grow his business and some things he thinks other contractors should know.
In this episode, we talk about…
Resources:
==Vermont Renovation and Remodeling: https://vermontrenovationandremodeling.com/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.
Conversation Highlights:
[00:00] - Intro
[00:55] - The SWOT analysis for marketing
[03:07] - Strengths of your marketing strategy
[05:31] - Identifying your Weaknesses and working on them
[06:39] - How a guy examined his marketing weaknesses
[09:38] - Questions to ask yourself to find your marketing weaknesses
[11:43] - Marketing Opportunities you have
[13:26] - The influencer-relationship opportunity
[14:06] - Anticipating your Threats
[14:50] - The Contractor Fight was prepared for a potential threat
[18:04] - Actions you need to take to grow your business
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom talks about the foundation for selling unafraid, which is building a strong you, along with some other things you need to have in order to be a successful salesperson.
Conversation Highlights:
[00:52] - An overview of the rapid results sales process
[01:41] - Sales preparedness
[03:02] - The connection phase of the sales process
[03:38] - The conversion phase of the sales process
[04:13] - The continuation phase of the sales process
[05:04] - Meaning of building a strong you
[07:51] - Explanation of the acronym TBAR
[13:26] - Taking control of your thoughts to succeed financially
[15:39] - Tom's strategy for controlling his thoughts
[18:00] - Positively brainwashing yourself
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
It's not enough to have a dream. It's not enough to have a belief. It's only enough when you finally take action to prove your beliefs or achieve your dream. Tom is here to remind you that if you want to be successful in life, you need to stop talking and start taking action.
In this episode, Tom discusses…
Resources:
== Grab our free resources: https://thecontractorfight.com/worksheets/
== Join Us in the BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out:
https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom had a conversation with Sunny Pinhero & Suhaiba Neill, coaches of the Empire program of The Contractor Fight. The three discussed how the Empire program will work, what type of people are a fit for it, and how the program can help grow your business.
Conversation Highlights:
[00:31] - Welcome notes
[04:48] - Sunny and Suhaiba's experiences as members of The Fight
[06:21] - What is the empire program all about
[08:57] - Tom's way of scaling a business
[09:30] - Suhaiba introduces herself and her business
[13:26] - Sunny's background and work
[16:01] - Inspiration behind the Empire
[17:17] - Some misconceptions contractors have about growing their businesses
[22:08] - Explaining aggressively scaling the business in a controlled manner
[25:12] - Meaning of working on the business
[27:18] - Discussions about financial matters in the Empire
[33:02] - Developing a growth plan using math
[35:03] - Advice on taking the GP
[38:45] - Who is a good fit for the empire program and who isn't
[41:20] - Two examples of commitment in a potential Empire member
[46:43] - What makes The Empire program unique
Resources:
== EMPIRE ==
If your revenue is $1.5M+ and you're ready to get serious about scaling to $5M and beyond check out our EMPIRE program. Small group coaching for contractors who're ready to elevate: https://thecontractorfight.com/empire
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
If you want more revenue in your business, if you want to make a bigger impact on your business, you have to drive traffic and get eyeballs to your business. Tom discusses tips and techniques for attracting and retaining customers because you cannot sell anything without that.
In this episode, Tom talks about…
Resources:
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
In this episode, Tom and Steve Shinholser talk about their business journey, what they've learned from being in the business space for so many years, business partnerships, sales and improving your emotional health.
Conversation Highlights:
[00:00] - Intro
[02:08] - Steve is leaving the Battleground Group
[04:52] - Who is a good fit for The Fight
[06:36] - Advice for making business easier and more profitable
[09:18] - The millionaire mindset
[09:36] - The sixties are the best decade of your life
[18:46] - Steve's best takeaway from 8 years in business: Sales is a mental and psychological game
[21:21] - Tom's vision for his family and The Fight
[26:31] - "Your mess is your message." - Tom
[30:15] - The magic of helping others
[34:24] - Heat up when you're near the finish line
[38:31] - Things that make a good partnership fall apart
[41:45] - Deciding whether or not you need a partner
[42:23] - Steve's worst partnership experience and what he learned
[44:52] - "Marriage and partnership is the same way." - Steve
[47:39] - Partnership tips and advice
[51:44] - Finish the right way
Resources:
== Get the FREE Contractor's Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!