TCF532: Contractor Q&A: "How do I Break into a New Market and Lure Customers Away from Old Contacts?

The guys answer your questions about getting leads, charging for gas prices, giving hard cash discounts, business line of credit, helpful software for contractors, respectfully turning away low-paying jobs, getting subcontractors excited to work for you in the busy season, etc.

 

In this episode, we talk about…  

Question 1: What's the best way to get leads if you're just starting your remodeling business? 

• Check out Marketing Boot Camp - it's a series of videos on situations like this (Marketing Boot Camp: https://thecontractorfight.com/marketing-boot-camp/) 
• Reach out to people who cross paths with your ideal client, get to know them, and let them know what you're up to
• Be obsessed with building your brand 

 

Question2: I am still working for another employer until my business picks up. I want to have a website built soon, but I have no pictures of my own work since most belong to the boss. What should I do?

• Do not steal anyone's pictures
• Purchase some pictures from legal sites and swap those out when you build your own portfolio

 

Question 3: With these insane gas prices, should we charge for travel, and if so, how and when?

• Raise your prices
• The gas prices and inflation are not your problems— they're the customers' problem
• People who make money will not care about inflation when it comes to buying the thing they want 

 

Question4: What should subcontractor pre-qualification include?

• Look at some of their work
• Give them a skill test

 

Question 5: What advice would you give to someone trying to break into a new market and lure customers away from old contacts?

• Build your brand — when you build your brand and are visible, it is easy to steal clients
• Honor the promises that you make to people
• Answer your phone, and provide an amazing experience

 

Resources: 

Submit your questions to [e-mail] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show.

 

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