Tom tells you not to throw your marketing bullets in the air, hoping that one of them will hit a target. You need to be hyper-focused with your marketing. Don't be like a shotgun. Be like a sniper with your marketing and save your time and money.
[00:00] - Intro
[01:51] - The reason contractors struggle with lead generation
[02:23] - Having clarity about your business
[03:44] - Getting clarity around your ideal client
[05:17] - Having clarity of actions and messaging
[06:17] - Being a rifle, not a shotgun
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