In this episode, Tom talks about how the best salespeople are not always the best at talking. Instead, they are the best at listening. He explains how keeping quiet and letting the customer speak can help you better understand their needs and desires.
[00:00] - Intro - How to increase your sales by keeping quiet
[00:37] - Stop this traditional selling approach
[01:40] - A more effective way to sell
[03:40] - Reframing the conversation while selling
[06:25] - The power of saying, "That's interesting."
[07:13] - Dealing with financial budget objections
[08:33] - Closing remarks - Keep control by listening more
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